Privacy and Cookies

At Lotta from Stockholm we are committed to continuously protect the privacy and security of both our site visitors and e-commerce customers. The Lotta From Stockholm team members are online consumers themselves and we fully appreciate, respect and prioritise the importance of privacy and data protection online.

This information on this page explains :


  • what information is collected when you’re using the Lotta From Stockholm website or communicating with us;
  • why we collect that information;
  • how we may use that information;
  • how we share that information;
  • how long we keep your information, and how we secure it;
  • what we won’t do with your information; and
  • how you can control your information.


Your information belongs to you, not us – you should be able to control it, and you should be aware and comfortable with, everything that we do with your information; Therefore:

We will only collect, keep, use and share your information either (a) for genuine business purposes that we’ve explained clearly to you and that you haven’t objected to, or (b) where we’re legally required to do so – and as soon as those purposes have been fully achieved, we will delete your information;
We will always be as transparent as we can with you on what information we collect, why we collect it and how we use it.

As long as we have your information, we will do our utmost to keep it up to date and protect it as if it was our own sensitive information, using appropriate security safeguards, including suitable physical, electronic and managerial procedures, having kept on top of and appropriately taken into account the latest industry standards and best practice.

How do we collect information about you?

1. When you directly give it to us (“Directly Provided Data”)


When you create an account on our site, any time you visit Lotta From Stockholm or purchase our products, or communicate with us, you may choose to voluntarily give us certain information – for example, by filling in text boxes, or clicking on active buttons on our side, like ‘Add to Basket’ or ‘Quick Buy’.  All this information requires a direct action by you in order for us to receive it.

2. When you give us permission to obtain from other accounts (“User Authorised Data”)

If you’re using Lotta From Stockholm on your mobile, you may choose to provide us with location or device specific data.

3. When our systems collect information or data as you use our website (“System Collected Data”)

Whenever you use a website there’s certain information that gets created and recorded automatically by the IT systems necessary to operate that site. The same is true when you use our website.  For example:


(a)   when accessing Lotta From Stockholm, we use “cookies” (a small text file sent by your computer each time you visit our website, unique to your Lotta From Stockholm account or your browser) to make it easier for you to use Lotta From Stockholm, improve your shopping experience with us or so we can record log data relating to the pages you viewed and activities you carried out during your visit. These cookies may be “session” cookies (that last until you close your browser) or “persistent” cookies (that last until you or your browser deletes them). Of the cookies we use, some (such as the e-mail address you give us) will be directly associated with your Lotta From Stockholm account and others will not. To clarify, a cookie does not give us access to your computer or any of your personal information, other than the data you choose to share with us.There are more details on our cookie usage below; or

(b)   In addition, the type of device you’re using to access Lotta From Stockholm and the settings on that device may provide us with information about your device, including what type of device it is, what specific device you have, what operating system you’re using, and what your device settings are. This will depend on what type of device you’re using and its settings.

What? Why? Where?  

Ultimately there are two types of information we collect:

(a)   “personally identifiable” information (meaning it can be used to specifically identify you); or

(b)   “non-personally identifiable” information (meaning it relates to you but can’t be used to specifically identify you i.e. anonymous data like your unique Lotta From Stockholm customer number).

This information may be collected at any of the following interaction points you have with Lotta From Stockholm:

  • Browsing our site
  • Saving an item
  • Creating an account on Lotta From Stockholm
  • Logging into your Lotta From Stockholm account
  • Making a purchase from Lotta From Stockholm (i.e. adding to basket, checking out and completing a payment);
  • Contacting Lotta From Stockholm Customer Service, either about an order or for any other reason via e-mail or live chat
  • Using Lotta From Stockholm social media channels
  • Clicking on Lotta From Stockholm banners or ads.

Set out below is an explanation of what information we collect at each of these interaction points, along with confirmation of (a) whether you directly give it to us, or we collect it with your permission, or whether it is collected by our technical systems; and (b) whether it is “personally identifiable”  information or “non-personally identifiable” information:

Browsing Lotta From Stockholm: irrespective of whether you are logged in when on Lotta From Stockholm, we use cookies and code which is embedded in our systems to gather and record certain System Collected Data regarding the visitors to the site, such as:

  • The IP address of the computer or the proxy server that you use to access Lotta From Stockholm – this is personally identifiable information;
  • The type of device used to access our website, your computer's operating system details and settings, your type of web browser and your settings for that browser, the name of your ISP, (if you are accessing Lotta From Stockholm using a mobile device) your mobile device, your mobile operating system, your mobile device identifier provided by your mobile device operating system, and location data (if you have that functionality set up) and other general device or systems information – this is non-personally identifiable information
  • Statistical information and log data about number of visits to certain pages on the site (e.g. the home page); the pages you viewed and activities you carried out during your visit; the date and time of your visit; the duration of an individual page view, the paths taken by visitors through the site – this is also non-personally identifiable information.  

Creating an Account  on Lotta From Stockholm: When you place an order with Lotta From Stockholm, you may elect to create an account with us and become a registered user. If you opt to create an account and register with us, you need to provide us with at least the following Directly Provided Data, all of which will be personally identifiable information:

  • your name;
  • your email address;
  • a password;

When you create an account and register with us, Lotta From Stockholm will keep that Directly Provided Data for as long as you are registered with us, so that we can then use it to identify you by your Lotta From Stockholm profile, to operate all the systems (such as delivery systems) to enable you to place an order to purchase products from Lotta From Stockholm, and to offer you a personalized, relevant experience on Lotta From Stockholm.

Logging into Lotta From Stockholm:  Once you have registered, if you wish to log in, you will need to input your email address and password again. This is Directly Provided Data and personally identifiable information.  This will be matched to the up-to-date Directly Provided Data of the same type associated with your account to confirm your identity, and to enable you to place an order to purchase products from Lotta From Stockholm.

Purchasing from Lotta From Stockholm:  To purchase products from Lotta From Stockholm, you will need to do the following:

  • Click the relevant button on the site to add the product(s) to your basket – at which point our systems will collect this Directly Provided Data relating to the identity and other product attributes of the item(s) you’ve added, so the item(s) can then be displayed in your ‘basket’ until the end of that visit.  This is non-personally identifiable information;
  • Choose options and enter information regarding the delivery of the products you are ordering. Our system will collect this Directly Provided Data so that we can fulfil your order and deliver your products accordingly once you have completed your order. This is non-personally identifiable information;
  • Enter the required credit card, or log-in information for our other payment systems, such as PayPal or Amazon Pay. Our system will collect this Directly Provided Data so we can process the required payment for the products you are purchasing once you choose to complete your order. This is personally identifiable information.
  • Finally, in order to complete your order, you will need to click the ‘Place Order’ button. Only when we have this Directly Provided Data, will we record the full details of the complete order in our system, so we can:
  • (a) process and deliver your order;
  • (b)have a record of your previous purchases so that we can handle any queries or returns you may wish to make in the future; and
  • (c) add it to the financial records of our business transactions. All of this information is directly provided by you and is personally identifiable information.

Contacting the Lotta From Stockholm Customer Service Team:  if you contact our customer service team, for example if you get in touch using the Contact Us or Bespoke Enquiry Form or if you message us using the Live Chat, we will record that contact and collect all relevant information.  Details of the contact with you will be both Directly Provided Data and personally identifiable information, which we will then:

  • Keep and use to help us categorise your specific question or contact, respond to it, and, if applicable, investigate, deal with and resolve any issue or incident; and
  • Keep for so long as you are registered with us so we have a history of all of our communications with you, any issues you may have had with us, and what we did to resolve those issues or incidents, which we can then use to ensure that we deal with any further contacts appropriately.

Interacting with Our Social Media Channels: When you interact with any of the Lotta From Stockholm social media channels, System Collected Data relating to your activity on those channels may be collected.  For example, if you choose to use the Facebook “like” button, or if you tag any of your social media contacts or link to them in any content you post, this information will be recorded.  It is highly likely that this will be non-personally identifiable information but settings dependant,  may also include personally identifiable information.

Any content you add to any of our social media channels is Directly Provided Data. This may include personally identifiable information depending upon the content. This content will be collected and recorded, and may be used.

Clicking on Lotta From Stockholm E-mails or Banners: if you view or click on emails or that we have sent you, or on banners we have placed on our website or other websites, both the fact that you have done so , as well as the address of the site you were on when you did so, will be Directly Provided Data that we will record. This is all non-personally identifiable information.  This information is used to track and assess how successful our email campaigns and advertising banners are at engaging with you.

What about cookies?

We use cookies when you visit our site.  There are four main types of cookies:

(1)   Site Functionality Cookies – these cookies allow you to navigate the site and use our features, such as “Add to Basket” and “Favourite”.

(2) Site Analytics Cookies - these cookies allow us to measure and understand how our customers use our website, so that we can work to improve its functionality and ultimately your shopping experience.

(3) Customer Preference Cookies - whilst you are browsing or shopping on our website, these cookies will record your preferences, to help us make sure your browsing and shopping experience is as smooth and personal as possible.

(4) Advertising Cookies - we use these cookies to help us deliver ads that are most relevant to you. These are also used to limit the frequency with which you see our ads and help us understand the effectiveness of our marketing campaigns.

By visiting and using our site, you agree to let us place these cookies on your device and access them anytime you visit the site in the future.  If you want to delete any cookies that are already on your computer, the “help” section in your browser should provide instructions on how to locate the file or directory that stores cookies.  

How Do We Use Your Information?

We often require several different types of information or data to be used collectively in order for Lotta From Stockholm to work.  These more fundamental purposes include the collective use of your information:

  • To ensure that our site’s content is presented as effectively as possible for you, and to enable you to participate in interactive features of our site, when you choose to do so - for example by providing you with a more customised experience on Lotta From Stockholm through things like updates, content and/or recommendations relevant to you to customise your experience on our site
  • To set up and manage your account- so you can place orders, so we can provide our products to you, so we can make sure that the items you order get to you, so we can communicate with you about your orders and your account, so we can track potential problems and trends, and customise our support responses – basically, this relates to the nuts and bolts of our online retail business.  
  • We have to make sure that our website users are genuine and that we receive payment for the goods we dispatch. For this reason we may disclose the personal information you provide us to credit reference or fraud prevention agencies, in order to confirm your identity or to perform any necessary anti-fraud checks. These agencies may keep a record if this information but please be advised that your credit rating will not be affected.
  • If you have provided us with your email address we may occasionally update you on our latest products, news and special offers via e-mail.  All emails sent by us will contain a clear and obvious unsusbscribe link which if clicked will remove your email from our mailing lists and you will not receive further email communications from us unless you specifically request them.
  • To target Lotta From Stockholm banners and ads to you when you’re on other websites – this is carried out using a variety of digitalmarketing networks and advertising technologies like pixels, ad tags, cookies, and mobile identifiers,and the banners and ads you will see will be based on your previous use of Lotta From Stockholm (for example, your Lotta From Stockholm search history, the content you read on Lotta From Stockholm, etc.) or on Lotta From Stockholm banners or ads you’ve previously clicked on.


How Do We Share the Information We Collect?

For our business to run smoothly and efficiently, we  need to work with a number of third parties who are experts in their particular fields. The limited instances where we may share your information include:

(1)We share your information externally with our core service providers when required for our business to function: These include for example companies who help us pick and pack orders, make deliveries, carry out fraud protection and credit risk reduction checks, support our IT systems, help keep us secure, enable our marketing, or make sure we’re up to date with our accounts.  

Each of these third party companies has been chosen specifically by us for their ability to provide what we need to our required specification. The names of our partners, along with their complete and up to date Terms & Conditions and Privacy Policies are available upon request.

(2) We will share your information if we believe it’s necessary to protect Lotta From Stockholm or our customers: Unfortunately, like many other companies, Lotta From Stockholm may be the subject of attempted fraudulent activities. Under these circumstances we may disclose your information (including your personally identifiable information) if we determine that disclosure is reasonably necessary to:

  • Detect, investigate, prevent, take action regarding or otherwise address suspected or actual illegal activities, fraud, security or technical issues or to assist government enforcement agencies;
  • Enforce or apply our terms and conditions of usage;
  • Investigate and defend ourselves against any third-party claims or allegations;
  • Protect the security or integrity of our Service; or
  • To exercise or protect the rights, property, or safety of Lotta From Stockholm, our customers, or others.

How We WILL NOT Use Your Information

We WILL NOT sell your personally identifiable information – such as your name, address, e-mail address, or credit card information - to any third party.  

WE WILL NOT share or sell your personal information with third-party advertiser or ad networks.

How Long Do We Keep Your Information?

We retain the information you provide for as long as needed for us to provide our services to you, or for as long as is necessary to provide support-related reporting and trend analysis only. Your order details will be kept on our systems for up to 7 years for financial and tax purposes. Any information will be retained for a limited time if needed to meet regulatory or legal requirements, or prevent fraud or abuse.

What Options and Choices Do You Have?

You can verify the details you have submitted to Lotta From Stockholm by contacting our Customer Service team via email to info@Lotta From or via the address given below.  Please be advised that you may be required to provide proof of identity before we can reveal any sensitive information. This is part of our standard security procedures to help protect your personal information.

You can also contact us by the same methods if you wish to change, correct, or delete the personal information we hold at any time.  Please be advised that, if you have shared any information with others through the Lotta From Stockholm Social Media channels, that information will likely remain visible (unless removed directly by you), even after you have contacted us to delete your information from your own account.

You can opt-out of receiving marketing communications from us at any time.This can be done through your account settings, by clicking on the "unsubscribe" link in any email communications which we might send you, or by contacting our Customer Service team. As soon as this is done, your account will be updated to ensure that you don’t receive further emails.  

You can of course request a copy of the personal data we hold about you on our systems at any time. Do not hesitate to get in touch with our Customer Service team if you wish to do so- they would be delighted to help address any questions or queries you may have. Please be advised that you will not be charged for this, however you may be required to provide proof of identity before we can reveal any sensitive information.

You also have certain options available to you directly through the device you are using to visit Lotta From Stockholm. Your browser may offer you the option to control cookies and data storage, and in the event that you are using a mobile device, it is likely you will have options to restrict your location and data sharing settings.

Ensuring Your Security is Protected

It is important to us that your information is protected.  As soon as you provide us with any of your personal  information, there are various security features and procedures we use to try to protect it and to prevent unauthorised access to that information.  For example:

  • We also offer secure “https” across the whole of the Lotta From website.
  • Access to your data on Lotta From Stockholm is password-protected, and sensitive data (such as credit card information) is protected by SSL encryption when it is exchanged between your web browser and the Lotta From Stockholm site. To ensure your debit/credit card information is secure, we don’t keep details of your full card number or security code (CCV number).
  • We routinely monitor our system for possible vulnerabilities and attacks so that we can ensure we are protecting any data stored on our servers appropriately.

E-mails, our chat service and similar means of communication are not encrypted in the same way so please do not send any confidential information via these channels.

Contact Us

Both the information you provide to us, and the information we collect, is controlled by Lotta From Stockholm including for the purpose of the Data Protection Act 1998 (the Act) and any other applicable laws and legislation.

If you have any questions or feedback please do contact us by email at [email protected]